An October 2017 Morning Consult survey finds that the opioid crisis has struck farm and ranch families much harder than the rest of rural America. Farmers report that it is easy for someone in their community to access a large amount opioids, while access to treatment and services is not so easy. The poll, sponsored by the American Farm Bureau Federation and National Farmers Union, has prompted a larger conversation on the importance of decreasing the stigma around opioid addiction in farming communities, and increasing awareness about resources available to those communities.